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Darrel Wilson
WordPress education
The challenge
Keeping up with content production across a YouTube channel, blog, and socials without rewriting every piece personally. One voice, five platforms, one overworked founder.
What I built
Automated blog post pipeline. AI writing calibrated to his voice. Automatic repurposing into short-form social copy. Scheduling pre-populated. The founder reviews and approves, doesn't write from zero.
The outcome
Consistent output without the founder becoming the bottleneck. The system ships whether he's filming or on a flight.